Bounce TV Announces More Renewals & More New Markets

Bounce TV Announces More Renewals & More New Markets:

Gannett Renews Network in Atlanta & Washington, D.C.,
Nexstar Renews in Nine Markets Through 2017

WSYR-TV (Syracuse, NY), WFFT-TV (Fort Wayne, IN),
WTVW-TV (Evansville, IN) & WMDN-TV (Meridian, MS) Set to Launch


ATLANTA — Bounce TV (bouncetv.wpengine.com), the nation’s fast-growing and only broadcast television network for African Americans, today unveiled another round of network renewals by current affiliates and launches by new ones in announcements made by Bounce TV Executive Vice President of Distribution Jeffrey Wolf.

 

• Gannett Broadcasting has renewed Bounce TV on WUSA-TV in Washington,            D.C. and WATL-TV in Atlanta, GA.

• Nexstar Broadcasting Group, Inc. (Nasdaq: NXST) has renewed Bounce TV in            nine markets through 2017 including: Little Rock, AR; Rochester, NY;            Jacksonville, FL; Peoria/Bloomington, IL; Rockford, IL and Monroe, LA. Bounce            TV was the first network that Nexstar deployed on a large scale in their digital            spectrum.

• New stations launching Bounce TV include: WSYR-TV in Syracuse, NY; WFFT-            TV in Fort Wayne, IN; WTVW-TV in Evansville, IN and WMDN-TV in Meridian,            MS. KMCI-TV in Kansas City also recently launched the network.

• Bounce TV has also been renewed by WDEF-TV, a Morris Multimedia, Inc.            station in Chattanooga, TN through 2017.

 

Other major station groups recently renewing Bounce TV include Raycom Media, LIN Television Corporation (“LIN Media”) and Belo Corp. On the air for just 26 months, Bounce TV is available in all of the top African American television markets, 89% of African American television homes and 72% of the total television homes in the United States. The network is now renewed with nearly 50% of its distribution base.

 

“Bounce TV has delivered on their commitment to bring compelling and entertaining programming to the previously-underserved African American audiences in our communities,” commented Perry Sook, Nexstar Broadcasting Group, Inc. Chairman, President and CEO. “We are proud to be one of the charter affiliate groups of Bounce TV and renewing our affiliation agreement reflects the strong viewer and advertiser response our stations have enjoyed.”

 

“We are very grateful to all of our affiliates for their unwavering support of Bounce TV,” commented Wolf. “Nexstar and Gannett believed in our mission early on and were pioneers in embracing Bounce TV. Now their stations will continue to reap benefits from the tremendous value we bring to their local markets.”

 

Bounce TV targets African American adults with a programming mix of original series, theatrical motion pictures, live sports, documentaries, specials, game shows and inspirational faith-based programs. Since its launch, Bounce TV has seen overwhelming success, with accelerated growth and expansion among station groups, advertisers and viewers alike.

 

Contact:  Jim Weiss   (770) 955-1300   [email protected]

 

Bounce TV Originals Fuel its Strongest Prime Performance!

Bounce TV Originals Fuel its Strongest Prime Performance to Date, Net Beats TV One in Prime and Total Day in Households and Adults

ATLANTA — Bounce TV posted its highest-rated and most-watched month in its history in the just-completed November 2013 ratings period, racking up gains in key dayparts and targeted demographics. The nation’s fast-growing and only broadcast television network for African Americans also beat TV One in key demos and dayparts.

 

Two new Bounce TV Originals and a deep demo-specific movie library helped to propel the network to its best-ever prime time performance. My Crazy Roommate, the network’s first original scripted sitcom, reached 4.2 million total viewers while the pop-culture entertainment series BRKDWN reached 3.2 million viewers since its premiere.

 

On a Total Day basis, Bounce TV beat TV One in Households, all Adults and most significantly, the coveted sales demo of P25-54. During Prime, Bounce TV out-delivered TV One in Households and beat them by double-digits among All Adults.

 

“Bounce TV’s originals provide even more fuel for the network’s rapid growth in ratings, distribution and ad sales. Our success in audience delivery proves that the network’s extensive move library is the perfect platform to launch and sustain original programming. We anticipate further growth as more and more viewers discover the network,” commented Bounce TV Chief Operating Officer Jonathan Katz.

 

Bounce TV targets African American adults with a programming mix of original series, theatrical motion pictures, live sports, documentaries, specials, game shows and inspirational faith-based programs. Since its launch, Bounce TV has seen overwhelming success, with accelerated growth and expansion among station groups, advertisers and viewers alike.

 

Contact:  Jim Weiss   (770) 955-1300   [email protected]