Bounce TV Posts Double-Digit Primetime Viewership Gains Among HHs, A18-49 & A25-54 in October

Family Time Becomes Network’s Most-Watched Original Series,
Reaches Nearly Two Million Viewers Across First Two Episodes

 

ATLANTA (Oct. 30, 2014) – Bounce TV viewership continued to grow in the just-completed October 2014 ratings period and the second season of the network’s original sitcom Family Time has proven to be a hit.

 

In primetime viewership for the quarter, Bounce TV posted tremendous gains in households and key sales demos compared to 3Q13, delivering:

• +53% among HHs (151K)

• +28% among P18-49 (78K)

• +41% among P25-54 (93K)

Bounce TV was also the second highest-rated African American targeted network among HHs & P25-54 for the month.

 

The second season of Bounce TV’s original series Family Time debuted Oct. 14 and the premiere episode reached 341,000 Total Adult Viewers**, making it the most-watched Bounce TV Original in the network’s history. That record-setting performance continued in delivery of Adults 18-34 (71K), Adults 18-49 (121K), & Adults 25-54 (117K) – all records for a Bounce TV Original Series. The first two episodes of Family Time reached 1.7 million total viewers across their runs in October.

 

Family Time chronicles the lives of the Stallworth family who have recently relocated to the suburbs, headed by the dad Tony Stallworth (Omar Gooding), a struggling general contractor, and his wife Lisa (Angell Conwell), an unfulfilled stay-at-home mom. New episodes premiere Tuesday nights at 10:00 p.m. ET.

 

Bounce TV targets African American adults with a programming mix of original series, theatrical motion pictures, documentaries, specials, game shows and inspirational faith-based programs. Bounce TV is currently seen in 90 markets, including all of the top African American television markets, 90% of African American television homes and 73% of the total television homes in the United States.

 

*Source: Nielsen L+SD | Primetime (M-Su 7p-11p) |October 2014 vs. October 2013

**Source: Nielsen | L+SD | October 2014
Contact: Jim Weiss – (770)722-2142  JWeiss@BounceTV.com

 

Bounce TV Posts Double-Digit Viewership Gains in Third Quarter, September Becomes Net’s Best Month Ever in Primetime HH and A25-54 Delivery

ATLANTA (Oct. 1, 2014) – Bounce TV viewership continued to soar in the just-completed third quarter ratings period – which the network ended with a bang in posting its most-watched month ever.

 

In primetime viewership for the quarter, Bounce TV posted tremendous gains in households and key sales demos compared to 3Q13, delivering:

• 152K Households, up +45%

• 85K Adults 25-54, up +21%

• 75K A18-49, up +15%

September was the most-watched month in Bounce TV’s history in primetime with the network setting records by delivering:

• 168K Households, up +60%

• 101K A25-54, up +55%

Bounce TV also delivered 89K A18-49 for the month, up +48% vs. Sept. 2013.

 

Additionally, Bounce TV was the only African-American targeted network to post primetime viewership growth in the third quarter as well as in September vs. the same periods last year.

 

Three years after its debut, Bounce TV continues to grow in strength and popularity with affiliates and sponsors as well as with viewers. The network just added two more markets — Baltimore, MD (WMAR-TV) and Lansing, MI (WSYM-TV) — and is now seen in 90% of African American television households and 73% of U.S. TV HHs, while national upfront advertisers have more than doubled in the past year. Bounce TV is expanding original programming efforts as well and will present the season two premiere of its original series Family Time on Tues. Oct. 14 (10:00 p.m.) and the season three premiere of its Off The Chain original series on Weds. Nov. 12 (Also 10:00 p.m. – All times Eastern.)

 

Launched Sept. 26, 2011 as the nation’s first-ever broadcast television network designed for African American audiences, Bounce TV features a programming mix of original series, theatrical motion pictures, documentaries, specials, game shows and inspirational faith-based programs.

 

Source: Nielsen L+SD May 2014. Prime (8p-11p). Time Spent Viewing 75% unification. 1-min qualifier.
Contact: Jim Weiss – (770)722-2142  jweiss@BounceTV.com