Bounce TV Viewership Soars, Median Age Falls to 39 to Start New Year

ATLANTA (Feb. 5, 2016) – Bounce TV, the nation’s fastest-growing television network designed for African-American audiences, continued to be that and more in the just-completed January 2016 ratings period, expanding its audience at breakneck speed while skewing significantly younger.

 

Bounce TV posted strong double-digit demo growth in Total Day delivery during January, racking up gains of +70% in Persons 18-34, +44% in P18-49, +33% in P25-54 and +23% in P2+.

 

In Primetime, Bounce TV also finished the month with double-digit demo growth versus a year ago: Up +57% in P18-34, +41% in P18-49, +31% in P25-54 and +24% in P2+.

 

While Bounce TV’s audience is growing, its median age is dropping.  Prime lowered to 39 years old (vs. 48 a year ago) in January and the network skewed younger in Total Day as well, with a  median age of 41 years old (vs. 48 Jan. ‘15).

 

Bounce TV continues to perform as a Top 50 ad supported cable network, ranking #42 during Total Day and #46 during Prime for January among P25-54.

 

Among African-American skewing networks, Bounce TV continues to be the fastest-growing, outpacing both BET and TV1, with TV1 actually losing audience.

 

Bounce TV is the fastest-growing African-American (AA) network on television and airs on the broadcast signals of local television stations and corresponding cable carriage. The network features a programming mix of original and off-network series, theatrical motion pictures, specials, live sports and more.  Bounce TV has grown to be available in more than 93.5 million homes across the United States and 93% of all African American television homes, including all of the top AA television markets.  Among the founders of Bounce TV are iconic American figures Martin Luther King, III and Ambassador Andrew Young.

 

Source: Nielsen, Live + Same Day Data, Total Day (Mon-Su 6a-6a) & Sales Prime (Mon-Su 7p-11p)

Jan’16 (12/28/2015-01/31/2016) vs. Jan’15 (12/29/2014-01/25/15), General Market Audience

 

Contact:        Jim Weiss                  770-672-6504                      JWeiss@BounceTV.com

 

Premier Boxing Champions – The Next Round on Jan. 31 Scores Ratings KO, Posts Tremendous Viewership Increases Across the Board

ATLANTA (Feb. 3, 2016) – Bounce TV’s latest installment of Premier Boxing Champions – The Next Round on Sunday, Jan. 31 racked up huge viewership gains while becoming the series’ most-watched telecast to date among young male audiences

 

Driven by three exciting bouts, PBC – The Next Round posted tremendous double-and-triple digit increases among all key demos over its previous telecast: Households (+53%), Persons 18-49 (+63), P25-54 (+62%), Men 18-34 (+760), M18-49 (+94%), M25-54 (+80%) and P2+ (+71%).  The live telecast averaged 257,000 Households and 418,000 total viewers between 9:00 p.m.-11:26 p.m. and reached one million unique viewers, with a peak audience of nearly half a million (480,000) total viewers.

 

The competition in the ring was fierce Sunday night, as was the competition on television, including such major events as Grease: Live, the NFL Pro Bowl and more.  Despite that, Bounce TV ranked #5 during the PBC timeslot among African-American Men 25-54, beating ESPN2, NBA-TV, TNT, TBS, USA, VH1 and over 95 other Ad Supported Cable networks.  Among African-American Adults 25-54, Bounce TV ranked #8 against all Ad Supported Cable, in front of FX, TNT, TBS, SYFY, SPIKE, A&E, Fox Sports 1 and over 90 others.

 

This latest edition of PBC – The Next Round saw rising star Erickson “The Hammer” Lubin (14-0, 10 KOs) defeat Mexican brawler Jose De Jesus Macias (18-5-2, 9 KOs); Florida’s Joseph Elegele (15-3, 11 KOs) stop Alex De Jesus (21-1, 13 KOs) in the sixth round of their scheduled eight-round welterweight affair and featherweight prospect Dennis Galarza (12-1, 8 KOs) took a unanimous decision over Ghana’s Samual Amaoko (21-6, 15 KOs) in their eight-round bout.

 

PBC – The Next Round, which showcases the sport’s future stars and champions, took place at a sold-out Seminole Casino Hotel Immokalee in Immokalee, Florida.  Fran Charles called the blow-by-blow action with former Super Welterweight World Champion Austin “No Doubt” Trout and renowned boxing trainer Kevin Cunningham providing insight and analysis.

 

For more information visit www.premierboxingchampions.com, follow on Twitter @PremierBoxing, @BounceTV, @EricksonHammerL and @Swanson_Comm and follow the conversation using #PBConBounce, become a fan on Facebook at www.Facebook.com/PremierBoxingChampions and www.Facebook.com/BounceTV.

 

Bounce TV is the fastest-growing African-American (AA) network on television and airs on the broadcast signals of local television stations and corresponding cable carriage. The network features a programming mix of original and off-network series, theatrical motion pictures, specials, live sports and more.  Bounce TV has grown to be available in more than 93.5 million homes across the United States and 93% of all African American television homes, including all of the top AA television markets.  Among the founders of Bounce TV are iconic American figures Martin Luther King, III and Ambassador Andrew Young.

 

Source: Nielsen L+SD 1/31/16 9-11:26pm.

 

Contact:          Jim Weiss                    770-672-6504              JWeiss@BounceTV.com