Bounce TV Announces Major Initiative Calling for De-Escalation Training for Police

Martin Luther King III and Network Stars to Participate, Effort in Partnership with The Root

 

ATLANTA (June 13, 2016) — Bounce TV, the first and only over-the-air broadcast television network for African Americans, is calling on the Department of Justice to make de-escalation training a requirement of all local law enforcement receiving federal funding and equipment.

 

Bounce TV will implement a major on-air, online and company-wide initiative to lobby for the cause, which will include Martin Luther King III, a founding father of Bounce, and the casts and producers of the network’s original shows including Ed Gordon, In The Cut, Saints & Sinners, Mann & Wife and Family Time.

 

“We arm our police with weapons but we need to do better at arming them with the teaching and training on how they approach situations involving African Americans and how to de-escalate them,” said Mr. King III.  “This is not an indictment of all police personnel, just an element within a group of people who have difficult, challenging and stressful jobs.  Our police protect and serve all Americans and all of them need to approach each and every situation with the same sense of civility. We must do all we can to help them with committed sensitivity training and work towards eliminating the implicit bias that is at the heart of the matter.”

 

Bounce TV is teaming with The Root, the premier news, opinion and culture site for African-American influencers, to support the effort. The Root’s editorial outlining the call to action can be found by clicking here.

 

Bounce TV (@Bounce TV), is the fastest-growing African-American network on television and airs on the broadcast signals of local television stations and corresponding cable carriage. The network is available in more than 94 million homes across the United States and 93% of all African-American television homes, including all of the top AA television markets.  For more information, visit BounceTV.com.

 

The Root is the premier news, opinion and culture site for African-American influencers.  Founded in 2008, under the leadership of Dr. Henry Louis Gates Jr., The Root provides smart, timely coverage of breaking news, thought-provoking commentary and gives voice to a changing, more diverse America. Visit us at www.theroot.com, on Twitter @theroot and on Facebook.

 

Contact:         Jim Weiss                  770-672-6504             JWeiss@BounceTV.com

In The Cut Posts Viewership Gains in Season Two Premiere

 

ATLANTA (June 8, 2016) — The second season premiere of the Bounce TV original series In The Cut on Tues. July 5 increased viewership and key demographic delivery vs. season one.

 

Bounce TV premieres new episodes of In The Cut Tuesday nights at 9:00 p.m. ET, with a primetime play for the west coast at 12 Midnight ET/9:00 p.m. PT. The two telecasts combined to reach 636,000 Persons 2+, an increase over the season one premiere average. The initial premiere telecast was up +34% in the delivery of Women 25-54, +49% in W18-49 and +17% in W2+ compared to the Season One Finale.

 

The show’s median age also dropped tremendously – 12 years – to 33 years old from the season one average of 45.

 

Coming off of its highly-rated inaugural season, the acclaimed show stars Dorien Wilson (The Parkers, Dream On), Kellita Smith (The Bernie Mac Show), Ken Lawson (The Parkers) and John Marshall Jones (The Smart Guy).

 

Large and in charge Jay Weaver (Wilson) is an accomplished entrepreneur and barbershop owner.  Jay’s life as a San Diego bachelor is abruptly disrupted when he meets Kenny Clark (Lawson), who turns out to be his 31-year-old illegitimate son from a short-lived fling.  The new season of In The Cut follows this father-son duo as they join in on a secret jailbreak, barbershop pranks and Jay’s growing attraction to Cheryl (Smith), the new co-owner of the beauty salon next store.

 

In The Cut was created by Bentley Kyle Evans and is produced by Evans and partner Trenten Gumbs, both of whom produce the Bounce TV hit original series Family Time.

 

Bounce TV is the fastest-growing African-American (AA) network on television and airs on the broadcast signals of local television stations and corresponding cable carriage. The network features a programming mix of original and off-network series, theatrical motion pictures, specials, live sports and more.  Bounce TV has grown to be available in more than 93.5 million homes across the United States and 93% of all African American television homes, including all of the top AA television markets.  Among the founders of Bounce TV are iconic American figures Martin Luther King, III and Ambassador Andrew Young.

 

Source: Nielsen | L+SD | In The Cut, Tuesday, July 5, 2016, 9P-9:30P | Time Period Reach: 9P-9:30P & 12A-12:30A, 1-Minute Qualifier

 

Contact:         Jim Weiss                  770-672-6504             JWeiss@BounceTV.com

Bounce TV to Launch In The Cut Season Two Tues. July 5 at 9pm ET/8pm CT, Affiliates to Run HD Premiere Episode on Primary Channel

 

ATLANTA (June 30, 2016) — Bounce TV, the only emerging broadcast network producing original scripted series, will world premiere the all-new second season of its hit comedy series In The Cut on Tuesday, July 5 at 9:00 p.m. ET, 8:00 p.m. CT.

 

As it did with Saints & Sinners and Mann & Wife, Bounce TV is offering the HD series premiere episode of In The Cut to network affiliates for airing on their primary channel between July 6-11. More than 30 affiliates to date are taking advantage of the opportunity, which allows them to promote their carriage of Bounce and encourage sampling of the series.

 

Coming off of its highly-rated inaugural season, In The Cut stars Dorien Wilson (The Parkers, Dream On), Ken Lawson (The Parkers), John Marshall Jones (The Smart Guy) with Kellita Smith (The Bernie Mac Show, The First Family) joining the cast this season. Large and in charge Jay Weaver (Wilson) is an accomplished entrepreneur and barbershop owner. Jay’s life as a San Diego bachelor is abruptly disrupted when he meets Kenny Clark (Lawson), who turns out to be his 31-year-old illegitimate son from a short-lived fling. Kenny wants to get in on the family business and as these two attempt to get to know one another and build their relationship, Jay experiences a range of hilarious setbacks while trying to keep up with Kenny’s life. The new season of In The Cut will follow this father-son duo as they join in on a secret jailbreak, barbershop pranks and Jay’s growing attraction to Cheryl (Smith), the new co-owner of the beauty salon next store.

 

This series was created by Bentley Kyle Evans and is produced by Evans and partner Trenten Gumbs, both of whom produce the Bounce TV hit original series Family Time.

 

New episodes of In The Cut will premiere Tuesday nights at 9:00 pm/ET, 8:00 pm/CT starting July 5.

 

Bounce TV is the fastest-growing African-American (AA) network on television and airs on the broadcast signals of local television stations and corresponding cable carriage. The network features a programming mix of original and off-network series, theatrical motion pictures, specials, live sports and more. Bounce TV has grown to be available in more than 93.5 million homes across the United States and 93% of all African American television homes, including all of the top AA television markets. Among the founders of Bounce TV are iconic American figures Martin Luther King, III and Ambassador Andrew Young.

 

Contact:         Jim Weiss                  770-672-6504             JWeiss@BounceTV.com