Bounce Beats TNT & TBS/SAG Awards in African American Homes
ATLANTA (Feb. 1, 2017) — Bounce’s first-ever production and telecast of the Trumpet Awards since acquiring the prestigious annual event celebrating African-American achievements and contributions was a massive hit on Sun. Jan. 29.
The 25th Annual Trumpet Awards increased viewership by +72% in Households vs. Bounce’s telecast of 2016 event, averaging 289K HHs. It also racked up strong double-digit gains of +30% in the delivery of Persons 18-49 (134K), +64% in P25-54 (187K) and +53% in Total Viewers 2+ (389K). The Trumpet Awards helped Bounce reach 1.9 million viewers Sunday night.
In the delivery of its target audience of African Americans (AA), Bounce was a Top 10 network Sunday night among ad supported cable in HHs (#7), P18-49 (#7), P25-54 (#7) and Total Viewers 2+ (#8). Bounce beat TNT and TBS, both of which were airing the 2017 Screen Actors Guild Awards, as well as over 100 other ad-supported cable networks in AA viewing in Prime (8:00 – 11:00 p.m. ET).
The 2017 Trumpet Awards also trounced TV One’s telecast of the BMI Trailblazers of Gospel Music Honors in both general market and African-Americans Households, key demos and total viewers.
The 2017 Trumpet Awards Red Carpet event from 8:00-8:30 p.m. ET also performed well, posting double digit gains in key demos vs. the time-period.
Bounce, which now owns, produces and exclusively premieres the Trumpets, will encore the show tonight at 9:00 p.m. and Sat. Feb. 4 at 1:00 p.m. (All Times Eastern.)
Black-ish, Angie Tribeca star and two-time EMMY® nominated writer and actor Deon Cole and Rosewood, The Real Husbands of Hollywood and seven-time NAACP Image Award nominated actress Nicole Ari Parker hosted the exciting night of inspiration, history and crowd-rousing performances.
Highlights included: Lifetime Achievement Trumpet Award-winning New Edition being saluted by R&B bands Jagged Edge, Silk and The Transitions; Regina Belle, BJ The Chicago Kid and Kenny Lattimore honoring Trumpet Legend Award recipient Peabo Bryson in song; A show-stopping all-star Gospel Music Tribute featuring Shirley Caesar, Erica Campbell, Jekalyn Carr, Le’Andria Johnson, Travis Greene and Canton Jones and performances by Tamela Mann, Lalah Hathaway and Keke Wyatt.
Honorees at this year’s ceremony also included: Daytime EMMY® nominee Wendy Williams, who was presented with the Trumpet Award for Entertainment; former NBA great Dikembe Mutombo, recognized with the Humanitarian Trumpet Award; Martin Luther King III, presented with the Impact Trumpet Award and fashion blogger Gabi Gregg who was given the Trailblazer Trumpet Award.
Bounce (@BounceTV) airs on the broadcast signals of local television stations and corresponding cable carriage and features a programming mix of original and off-network series, theatrical motion pictures, specials, live sports and more. Bounce has grown to be available in more than 94 million homes across the United States and 93% of all African-American (AA) television homes, including all the top AA television markets. Among the founders of Bounce are iconic American figures Ambassador Andrew Young and Martin Luther King, III.
Source: Nielsen | Live + Same Day Data | Sunday, January 29, 2017 | 2017 Trumpet Awards Red Carpet 8:30p-9:00p (Bounce TV), 2017 Trumpet Awards 9:00p-11:00p (Bounce TV), 2017 SAG Awards 8:00p-10:12p (TBS & TNT), BMI Trailblazers of Gospel Music Honors 7:00p-9:00p (TV1), 2016 Trumpet Awards, Friday, January 29, 2016, 9:00p-11:00p (Bounce TV), Time Period Rank, 8:00p-11:00p, Program Reach: 8:30p-1:00a, 1 Minute Qualifier
Contact: Jim Weiss 770-672-6504 JWeiss@BounceTV.com