ATLANTA (Feb. 4, 2014) — Bounce TV began 2014 where it left off in 2013: Continuing to rapidly expand viewership.
For the fourth consecutive month, the nation’s fast-growing and only broadcast television network for African Americans posted its highest-rated and most-watched month in its history in January. Bounce TV also reinforced its position as the number two network for reaching African American adults among Black-targeted networks beating TV One by 43% during Prime.
Bounce TV continued to build on its record-breaking December performance by posting solid January gains in Total Day and Prime. In Total Day, Bounce TV was up 11% in both Households and Adults 25-54. During Prime, the network posted increases of 9% in Households and 7% in Adults 25-54.
Bounce TV ranked 9th among all ad-supported cable in the Total Day delivery of African American viewers 18+ beating 96 ad-supported cable networks including OWN, AMC, TBS, TV Land, WE, Oxygen, CNN and TV One. During Prime, Bounce TV tied for #12 with African American viewers among all ad-supported cable finishing in front of 92 ad-supported cable nets including TBS, AMC, WE, TRU, TV Land and TV One.
Bounce TV targets African American adults with a programming mix of original series, theatrical motion pictures, live sports, documentaries, specials, game shows and inspirational faith-based programs. Since its launch in 2011, Bounce TV has seen overwhelming success, with accelerated growth and expansion among station groups, advertisers and viewers alike. Bounce TV is seen in: 88 markets, including all of the top African American television markets; 89% of African American television homes; and 72% of the total television homes in the United States.
Source: Nielsen, January 2014 Live+SD.