Bounce TV Originals Fuel its Strongest Prime Performance to Date, Net Beats TV One in Prime and Total Day in Households and Adults
ATLANTA — Bounce TV posted its highest-rated and most-watched month in its history in the just-completed November 2013 ratings period, racking up gains in key dayparts and targeted demographics. The nation’s fast-growing and only broadcast television network for African Americans also beat TV One in key demos and dayparts.
Two new Bounce TV Originals and a deep demo-specific movie library helped to propel the network to its best-ever prime time performance. My Crazy Roommate, the network’s first original scripted sitcom, reached 4.2 million total viewers while the pop-culture entertainment series BRKDWN reached 3.2 million viewers since its premiere.
On a Total Day basis, Bounce TV beat TV One in Households, all Adults and most significantly, the coveted sales demo of P25-54. During Prime, Bounce TV out-delivered TV One in Households and beat them by double-digits among All Adults.
“Bounce TV’s originals provide even more fuel for the network’s rapid growth in ratings, distribution and ad sales. Our success in audience delivery proves that the network’s extensive move library is the perfect platform to launch and sustain original programming. We anticipate further growth as more and more viewers discover the network,” commented Bounce TV Chief Operating Officer Jonathan Katz.
Bounce TV targets African American adults with a programming mix of original series, theatrical motion pictures, live sports, documentaries, specials, game shows and inspirational faith-based programs. Since its launch, Bounce TV has seen overwhelming success, with accelerated growth and expansion among station groups, advertisers and viewers alike.