Family Time Becomes Network’s Most-Watched Original Series, Reaches Nearly Two Million Viewers Across First Two Episodes
ATLANTA (Oct. 30, 2014) – Bounce TV viewership continued to grow in the just-completed October 2014 ratings period and the second season of the network’s original sitcom Family Time has proven to be a hit.
In primetime viewership for the quarter, Bounce TV posted tremendous gains in households and key sales demos compared to 3Q13, delivering:
• +53% among HHs (151K)
• +28% among P18-49 (78K)
• +41% among P25-54 (93K)
Bounce TV was also the second highest-rated African American targeted network among HHs & P25-54 for the month.
The second season of Bounce TV’s original series Family Time debuted Oct. 14 and the premiere episode reached 341,000 Total Adult Viewers**, making it the most-watched Bounce TV Original in the network’s history. That record-setting performance continued in delivery of Adults 18-34 (71K), Adults 18-49 (121K), & Adults 25-54 (117K) – all records for a Bounce TV Original Series. The first two episodes of Family Time reached 1.7 million total viewers across their runs in October.
Family Time chronicles the lives of the Stallworth family who have recently relocated to the suburbs, headed by the dad Tony Stallworth (Omar Gooding), a struggling general contractor, and his wife Lisa (Angell Conwell), an unfulfilled stay-at-home mom. New episodes premiere Tuesday nights at 10:00 p.m. ET.
Bounce TV targets African American adults with a programming mix of original series, theatrical motion pictures, documentaries, specials, game shows and inspirational faith-based programs. Bounce TV is currently seen in 90 markets, including all of the top African American television markets, 90% of African American television homes and 73% of the total television homes in the United States.
*Source: Nielsen L+SD | Primetime (M-Su 7p-11p) |October 2014 vs. October 2013
**Source: Nielsen | L+SD | October 2014