ATLANTA (Oct. 1, 2014) – Bounce TV viewership continued to soar in the just-completed third quarter ratings period – which the network ended with a bang in posting its most-watched month ever.
In primetime viewership for the quarter, Bounce TV posted tremendous gains in households and key sales demos compared to 3Q13, delivering:
• 152K Households, up +45%
• 85K Adults 25-54, up +21%
• 75K A18-49, up +15%
September was the most-watched month in Bounce TV’s history in primetime with the network setting records by delivering:
• 168K Households, up +60%
• 101K A25-54, up +55%
Bounce TV also delivered 89K A18-49 for the month, up +48% vs. Sept. 2013.
Additionally, Bounce TV was the only African-American targeted network to post primetime viewership growth in the third quarter as well as in September vs. the same periods last year.
Three years after its debut, Bounce TV continues to grow in strength and popularity with affiliates and sponsors as well as with viewers. The network just added two more markets — Baltimore, MD (WMAR-TV) and Lansing, MI (WSYM-TV) — and is now seen in 90% of African American television households and 73% of U.S. TV HHs, while national upfront advertisers have more than doubled in the past year. Bounce TV is expanding original programming efforts as well and will present the season two premiere of its original series Family Time on Tues. Oct. 14 (10:00 p.m.) and the season three premiere of its Off The Chain original series on Weds. Nov. 12 (Also 10:00 p.m. – All times Eastern.)
Launched Sept. 26, 2011 as the nation’s first-ever broadcast television network designed for African American audiences, Bounce TV features a programming mix of original series, theatrical motion pictures, documentaries, specials, game shows and inspirational faith-based programs.
Source: Nielsen L+SD May 2014. Prime (8p-11p). Time Spent Viewing 75% unification. 1-min qualifier.