In The Cut Becomes Bounce TV’s #1 Series Premiere Ever in A18-49

ATLANTA (Aug. 27, 2015) – The premiere of the new Bounce TV Original Series In The Cut has become the network’s number one series premiere in the delivery of Adults 18-49 to date while also posting strong numbers and increases across the board.

 

In The Cut’s series premiere telecast on Tues. Aug. 25 at 9:00 p.m. (ET) delivered 172,000 Adults 18-49, which more than doubled (+102%) the time period average* and edged out Bounce TV’s premiere of Off The Chain: Rodney Perry as the network’s previous number one premiere in the key demographic. In The Cut’s successful debut also delivered:

• 233,000 Households (+42% over the time period average*)

• 308,000 Persons 2+ (+53%)

• 137,000 A25-54 (+46%)

 

In The Cut stars Dorien Wilson (The Parkers, Dream On), Ken Lawson (The Parkers) and also features Jackee Harry (Sister, Sister) and John Marshall Jones (The Smart Guy). The show centers on Jay Weaver (Wilson) who owns several businesses in a strip mall in San Diego and spends most of his time working in his barbershop, Jay’s Chop Shop. Jay also co-owns a beauty salon a few doors away – Nadine’s Shop – named for his ex-wife (Harry) who still runs it. One day, a young man named Kenny Clark (Lawson) shows up out of nowhere claiming to be Jay’s 31-year-old illegitimate son from a short-lived fling. Kenny sticks around and begins to take on a role in the family business as he and Jay start to bond. Jay’s long-time sidekick Clevon “Smitty” Smith (Jones) also works at the barber shop and adds to the comedy — as well as the occasional drama — that comes into their lives.

 

The series was created by Bentley Kyle Evans and is produced by Evans and partner Trenton Gumbs, both of whom produce the current Bounce TV hit original series Family Time. Evans also produced the hit series Martin and The Jamie Foxx Show.

 

New episodes of In The Cut premiere Tuesday nights at 9:00 p.m. (ET). The third season of Family Time, starring Omar Gooding and Angell Conwell, will premiere Tues. Oct. 6 at 9:00 p.m. (ET), taking over the In The Cut time period.

 

Bounce TV is carried on the broadcast signals of local television stations and corresponding cable carriage. Bounce TV is the fastest-growing African-American (AA) network on television and features a programming mix of original and off-network series, theatrical motion pictures, specials, live sports and more. Bounce TV has grown to be available in more than 85 million homes across 90 markets and 90% of African American television homes — including all of the top AA television markets. Among the founders of Bounce TV are iconic American figures Ambassador Andrew Young and Martin Luther King III. For local channel location, visit BounceTV.com.

 

*Source: Nielsen L+SD 8/25/15 vs. 7/28-8/18/15.

Contact: Jim Weiss – 770-672-6504  JWeiss@BounceTV.com

 

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