Second Episode Becomes Most-Watched Original in Bounce TV’s History
ATLANTA (April 16, 2015) – Joining Empire in the rare company of television series that increased ratings from week one to week two, the second episode of the new Bounce TV Original Series Mann & Wife increased viewership over its series premiere episode to become Bounce TV’s most-watched original to date.
The second episode premiere telecast of Mann & Wife on Tues. April 14 at 9:00 p.m. (ET) delivered: 268K Households (+3% vs. series premiere*), 168K Adults 25-54 (+35%) and 127K Women 25-54 (+35%). Mann & Wife has reached 1.3 Million Total Viewers P2+ across its two timeslots to date.
As impressive is Mann & Wife’s growth with its targeted audience of African Americans, as the second episode grew:
• +15% in African-American HHs (241K)
• +55% in AA Adults 25-54 (163K)
• +50% AA Women 25-54 (123K)
Mann & Wife’s success is helping to fuel strong primetime gains for Bounce TV. When compared to ad-supported cable networks, Bounce TV was the #8 network in prime time** delivery of African Americans (220K) on Tues. April 14, beating TBS, FX, E!, TV1 and 95 other networks.
Real-life husband and wife team David Mann (House of Payne, Meet The Browns) and Tamela Mann (Madea’s Big Happy Family, Sparkle) star and serve as executive producers of Mann & Wife. The series follows the newlywed, second-chance sweethearts as they laugh and love their way through the ups and downs of life as a blended family, each with two children from previous marriages. In addition to the show’s popular stars, Mann & Wife features a vibrant supporting cast: Vivica A. Fox, portraying Daniel’s ex-wife; Tony Rock, playing Daniel’s new partner on the police force; JoMarie Payton as Lorraine, Daniel’s overbearing mother and Tiny Lister as Daniel’s Sergeant and boss.
New episodes of Mann & Wife premiere Tuesday nights at 9:00 p.m. ET/8:00 p.m. CT on Bounce TV.
Bounce TV is the nation’s first-ever and fastest-growing broadcast television network designed for African-American audiences. It airs on the digital signals of local television stations and features a programming mix of original and off-network series, theatrical motion pictures, documentaries, specials, live sports and more. (Click here to find local channel location.) The rapidly-expanding Bounce TV is the number two most-watched African-American network on television. It continued its ratings surge in the just-completed first quarter of 2015, setting network records for viewership and the delivery of key targeted demographics audiences.
*Source: Nielsen L+SD (04/07/15-04/14/15)