Third Season Premiere of In The Cut Reaches Nearly One Million Viewers

Premieres Mon. July 17 at 10:00 p.m. (ET) on Bounce

ATLANTA (July 13, 2017) – Bounce kicked off season three of its hit original comedy series In The Cut with two all-new episodes back-to-back on Tuesday, July 11 and the initial telecasts combined to reach nearly one million (908K) unduplicated viewers 2+.

  The 9:00 – 10:00 p.m. (ET) double premiere also ranked as Tuesday night’s #1 sitcom vs. all ad-supported cable programming in its time period in Households, Persons 18-49, P25-54 and Total Viewers among Bounce’s target audience of African Americans.   Coming off its highly-rated second season, In The Cut stars Wilson (The Parkers, Dream On) as Jay Weaver, an accomplished entrepreneur and barbershop owner who is kept on his toes by Cheryl, played by Smith (The Bernie Mac Show, The First Family), the co-owner of the beauty salon next store and his love interest. Ken Lawson (The Parkers) returns as Jay’s 32-year old illegitimate son from a short-lived fling now in on the family business as does John Marshall Jones (The Smart Guy) as fellow barber and pal Smitty. Among this season’s storylines: Social media pressures, positive pregnancy tests, old grudges, evading the government, a special engagement and much more. Guest stars include Tamar Braxton, Ed Lover, DC Young Fly, Cocoa Brown, Nephue Tommy, Marques Houston and Earthquake.   All-new In The Cut episodes will continue to premiere on Bounce Tuesday nights at 9:00 pm (ET) through the summer.   Bounce will also world premiere a star-studded special hosted by Ed Gordon featuring interviews with the biggest African Americans in movies, television and comedy, including Michael Strahan, Queen Latifah, Omari Hardwick, Jada Pinkett Smith and Cedric the Entertainer, on Mon. July 17 at 10:00 p.m. (ET).   Bounce has grown to be available in more than 95 million homes across the United States and 93% of all African-American (AA) television homes, including all the top AA television markets. Bounce features a programming mix of original and off-network series, theatrical motion pictures, specials, live sports and more.   Source: Nielsen, Live +SD, Time Period Reach 9P-10P & 12A-1A, 7/11/17, 1 Minute Qualifier. Program Rank 9P-10P, 7/11/17 vs. Ad Supported Cable.  
Contact:        Jim Weiss                   770-672-6504                      JWeiss@BounceTV.com
 
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