In 1915, Harvard historian Carter G. Woodson and minister Jesse E. Moorland founded the Association for the Study of African American Life and History to bring awareness of African American contributions to society, which had been forgotten or left out of the collective national narrative. In 1926, these men began Negro History Week as a way to make those previously unsung contributions of African-Americans known to the public.

During the 1960s, colleges and universities began to expand the recognition of African American history to the full month of February.

In 1976, President Gerald Ford recognized Black History Month, and it became a national holiday and the month-long celebration that we know today.

Bounce is proud to spotlight the innovators and cultivators of our history. We salute and challenge all of us you to continue to be... The GAME CHANGERS, the ORIGINATORS, THE TASTE MAKERS and MONEY MAKERS the world has come to know and respect.

We Challenge you to “BE”, Black Excellence!

Black History Month Movies

In honor of Black History month, Bounce will air iconic films about and inspired by our rich Black culture. Click each movie to find out when they will air throughout February.

"You Belong Here” is an ongoing Bounce initiative that seeks to empower individuals and benefit local communities. These impactful public service campaigns are presented through cooperative partnerships with non-profit organizations and community-minded businesses. With you in mind, Bounce aims to be a resource for information that directly and positively impacts your life.