Bounce TV Furthers Lead as #2 Most-Watched African-American Network, To Premiere its Biggest Original Series to date – Mann & Wife – on Tues. April 7
ATLANTA (April. 2, 2015) — Bounce TV — the nation’s first-ever and fastest-growing broadcast television network designed for African-American audiences – continued its ratings surge in the just-completed first quarter of 2015, setting network records for viewership and the delivery of key targeted demographics audiences.
In 1Q15, Bounce TV posted double-digit gains in households and key sales demos during Total Day with increases of: +15% among Households (133K), +13% in Persons 2+ (174K), +12% in Persons 18+ (155K) and +13% among P25-54 (79K).*
Bounce TV furthered its lead as the #2 most-watched African-American network on television, beating TV1 in the quarter by: +22% in HH, +33% in P2+ and +22% in P18+ in Total Day.** Bounce TV outperformed TV1 in Sales Prime for the quarter by +12% in P2+ and +8% in P18+.**
Competitively, Bounce TV was a Top 10 network among all ad-supported cable networks in the Today Day delivery of African-American viewers 18+, outperforming such nets as TBS, FX, Bravo, WEtv, Oxygen, E!, VH1, TV1 and over 90 others.
Bounce TV’s viewership expansion is continuing at a time when the network is about to debut its newest and biggest original series yet – Mann & Wife – on Tuesday, April 7. The new, family-oriented sitcom Mann & Wife sees real-life husband and wife team David Mann (House of Payne, Meet The Browns) and Tamela Mann (Madea’s Big Happy Family, Sparkle) as newly-married husband and wife trying to blend their families together. Vivica A. Fox, JoMarie Payton and Tony Rock co-star. New episodes will premiere Tuesday nights at 9:00 p.m. (ET).
Bounce TV features a programming mix of original and off-network series, theatrical motion pictures, documentaries, specials, live sports and more. Bounce TV founders include Mr. King III, Ambassador Young and sports and entertainment entrepreneur Alan Haymon.
*Source: Nielsen L+SD M-Su 7p-11p 12/29/14-3/29/15 vs. 12/30/13-3/30/14
**Source: Nielsen L+SD M-Su 6a-6a 12/29/14-3/29/15