Network’s New Off-Net Series Acquisitions Start Strong, Help Fuel Primetime Gains
ATLANTA (Jan. 15, 2015) — The premiere telecast of Off The Chain Presents: Rodney Perry on Tuesday, Jan. 13th at 9:00 p.m. ET has become Bounce TV’s most-watched original to date. The telecast delivered 256K Households (+64%*), 138K A18-49 (+42%) and 162K A25-54 (+51%).
Off The Chain features some of the most hilarious African American comedians on the stand-up scene. Off The Chain Presents: Rodney Perry will encore Jan.18th and 24th with additional airings in February. For a complete schedule, visit Bouncetv.com.
The year is off to a roaring start for Bounce TV with ratings up across-the-board. On Jan. 5th, the network launched a new sitcom programming block of four popular off-network series leading into prime time: Roc (5-6:00 p.m.), The Parent ‘Hood (6-7:00 p.m.), A Different World (7-8:00 p.m.) and The Hughleys (8-9:00 p.m.) During its premiere week, the 5:00-9:00 p.m. block was up +26%** in HHs (144K), +51% in A18-49 (84K) and +26% in A25-54 (83K).
The outstanding performance of the sitcom block is helping to drive sizeable primetime gains: Bounce TV is up +21%*** in HHs (185K), +16% in A25-54 (115K) and +7% in A18-49 for the first two weeks of January.
Bounce TV targets African American adults with a programming mix of original series, theatrical motion pictures, documentaries, specials, game shows and inspirational faith-based programs. Bounce TV is currently seen in 90 markets, including all of the top African American television markets, 90% of African American television homes and 73% of the total television homes in the United States.
Source: Nielsen L+SD
*Tuesday, Jan. 13, 2015 vs. 12/16/14-01/06/15 9p-10p Time Period Average
** M-F 5p-9p 01/05/15-01/09/15 vs. 12/08/14-01/04/15.
***Primetime (M-Su 7p-11p) |Jan. 2015-TD vs. Jan. 2014.