In The Cut Season Two More Than Doubles Viewership,
Delivers Over 5.8 Million Viewers & 3.9 Million Homes
Family Time Season Four Premieres to Nearly One Million Viewers 2+ & Double-Digit Increases vs. Season Three
ATLANTA (Oct. 6, 2016) – Bounce TV Original Series continue to buck traditional television viewing trends by increasing audience every season.
The just-concluded second season of In The Cut delivered more than 5.8 million viewers – an increase of +64% vs. season one – and 3.9 million homes (+58%) across all plays.
On Oct. 4, In The Cut’s Tuesday night at 9:00 p.m. ET/PT time slot was taken over by the new season of Family Time. The fourth season premiere telecasts were seen by nearly one million unduplicated viewers 2+ (954K), an increase of +27% vs. the show’s season three premiere telecasts last fall. Family Time’s season four debut was also up +20% in Households, +22% in the delivery of Persons 18-49, +25% in Women 18-49, +17% in P25-54 and +7% in W25-54 vs. season three’s premiere.
Family Time’s S4 premiere was also increased audience delivery as high as +35% across key Adults and Women 18-34, 18-49, and 25-54 vs. the show’s season three finale last December. Among Bounce’s targeted audience of African Americans, Family Time growth was up by as much as +71%.
Family Time comedically chronicles the lives of the Stallworth family, headed by the dad Tony, a struggling general contractor played by Omar Gooding, and his wife Lisa, an unfulfilled stay-at-home mom portrayed by Angell Conwell. When they are not battling each other, they are contending with a host of family, friends, and neighbors including their mischievous children Devin (Bentley Kyle Evans, Jr.) and Ebony (Jayla Calhoun), Tony’s financially-challenged best friend Donnie (Clayton Thomas) and Lisa’s feisty sisters Rachel (Tanjareen Thomas) and Lori (Paula Jai Parker).
In The Cut stars Dorien Wilson (The Parkers, Dream On) as an accomplished entrepreneur and barbershop owner, Kellita Smith (The Bernie Mac Show) as the new co-owner of his beauty salon next store, Ken Lawson (The Parkers) as his illegitimate son who shows up out of the blue one day and John Marshall Jones (The Smart Guy) as his best friend and employee.
Both shows were created by Bentley Kyle Evans and are produced by Evans and partner Trenten Gumbs.
Bounce TV (@BounceTV) airs on the broadcast signals of local television stations and corresponding cable carriage and features a programming mix of original and off-network series, theatrical motion pictures, specials, live sports and more. Bounce TV is the only emerging broadcast network, also known as a “multicast” network, producing original scripted series. Bounce TV has grown to be available in more than 94 million homes across the United States and 93% of all African American television homes, including all of the top AA television markets. Among the founders of Bounce TV are iconic American figures Martin Luther King, III and Ambassador Andrew Young.
Contact: Jim Weiss 770-672-6504 JWeiss@BounceTV.com
Source: Nielsen, Live + Same Day Data | In The Cut Season 2: 07/05/16-09/27/16 | Program Reach Based on all Premiere & Encore Telecasts among Households and P2+, 1-Minute Qualifier
Family Time Season 4: 10/4/16, 9p-930p | P4W: 09/05/16-10/02/16, Tuesday 9p-930p | Family Time Season 3 Premiere: 10/06/15, 9p-930p | Family Time Season 3 Finale: 12/08/15, 9p-930p | Premiere/Encore Time Period Reach Based on P2+, 1-Minute Qualifier