ATLANTA (March 3, 2016) – Bounce TV, the nation’s fastest-growing television network designed for African-American audiences, continued its strong and consistent viewership growth in the just-completed February 2016 ratings period, racking up tremendous gains in all key demographics in all dayparts yet again.
In Total Day delivery for the month, Bounce TV posted strong double-digit demo growth versus a year ago of: +47% in Persons 18-34, +31% in P18-49, +23% in P25-54 and +12% in P2+. In Primetime, Bounce TV also racked up exceptional double-digit demo growth: Up +51% in P18-34, +45% in P18-49, +39% in P25-54 and +24% in P2+.
Bounce TV continues to perform as a Top 50 ad-supported cable network, ranking 41st during Total Day and 45th during Prime among P25-54 in February.
Bounce TV also continued to skew dramatically younger vs. last year as its total audience median age fell by eight years to 40 years old in Primetime and dropped six years to 43 years old in Total Day vs. Feb. ‘15. Among African Americans, Bounce TV’s median age lowered to 38 years old in Prime and to 42 in Total Day.
Looking at African-American (AA) skewing networks, Bounce TV continues to be the fastest-growing, outpacing both BET and TV1, with TV1 actually losing audience. In the Total Day delivery of the targeted African-American (AA) audience, Bounce TV posted whopping gains of +50% in P18-34, +45% in P18-49, +33% in P25-54 and +22% in P2+. While in Primetime AA delivery, Bounce TV also delivered outstanding demo growth of +58% in P18-34, +62% in P18-49, +53% in P25-54 and +34% in P2+.
Bounce TV’s strong ratings growth bodes well for the world premiere of the network’s first-ever original drama series Saints & Sinners this Sunday, March 6 at 9:00 p.m. ET. Saints & Sinners centers around the pursuit of power, intertwined with greed, deception, corruption and murder – all set against the backdrop of a large southern church. Bounce TV is the only emerging broadcast network producing original scripted series. The network’s three originally-produced sitcoms Mann & Wife (First Season), In The Cut (First Season) and Family Time (Third Season) all set network records for viewership in 2015.
Bounce TV is the fastest-growing African-American (AA) network on television and airs on the broadcast signals of local television stations and corresponding cable carriage. The network features a programming mix of original and off-network series, theatrical motion pictures, specials, live sports and more. Bounce TV has grown to be available in more than 93.5 million homes across the United States and 93% of all African American television homes, including all of the top AA television markets. Among the founders of Bounce TV are iconic American figures Martin Luther King, III and Ambassador Andrew Young.
Source: Nielsen L+SD M-Su 6a-6a & M-Su 7p-11p 2/1/16-2/28/16 vs. 1/26/15-2/22/15
Contact: Jim Weiss 770-672-6504 [email protected]