ATLANTA (Jan. 10, 2017) – Bounce viewership continued to grow in 2016 as the nation’s first-and-only broadcast television network for African Americans (AA) posted the most-watched year in its history while remaining the fastest-growing AA network on television.
2016 was the best year ever for Bounce in Primetime as the network racked up tremendous gains over 2015 in Households and targeted sales demos, led by increases of +9% among HHs (201K), +23% among Persons 18-49 (121K), +18% in P25-54 (129K) and +7% in Persons 2+ (275K). The average audience age of Bounce viewers in Prime fell to an all-time network low of 43 years old, a significant drop of four years younger than last year.
Bounce’s 2016 performance in Total Day was also its best in HH delivery up +7% (155K), A18-49 up +18% (90K), A25-54 up +18% (98K) and Persons 2+ up +3% (202K). Bounce skewed much younger in Total Day as well, with an average audience age of 44 years old, down four years from 2015.
Bounce finished 2016 as the fastest-growing African-American network on television in P18-34, P18-49 and P25-54 ahead of BET and TV One. Bounce outpaced both networks in growth in multiple dayparts, led by Primetime increases of +36% in P18-34, +23% in P18-49 and +18% in P25-54.
Original series were once again among Bounce’s most-watched programming. The network’s first-ever original drama series Saints & Sinners finished as Bounce TV’s #1 most-watched program ever; season two premieres this March. The Bounce original sitcoms Mann & Wife (Second Season), In The Cut (Second Season) and Family Time (Fourth Season) all set individual records for viewership.
Bounce is the fastest-growing African-American (AA) network on television and airs on the broadcast signals of local television stations and corresponding cable carriage. The network features a programming mix of original and off-network series, theatrical motion pictures, specials, live sports and more. Bounce has grown to be available in more than 93.5 million homes across the United States and 93% of all African American television homes, including all the top AA television markets. Among the founders of Bounce are iconic American figures Martin Luther King, III and Ambassador Andrew Young.
Source: Nielsen | Live + Same Day Data | Total Day (Mon-Su 6a-6a) | Sales Prime (Mon-Su 7p-11p) |
CY16 (12/28/2015-12/25/2016) vs. CY15 (12/29/2014-12/27/15)
CY15 (12/29/2014-12/27/2015) vs. CY14 (12/30/2013-12/28/14)
Contact: Jim Weiss 770-672-6504 [email protected]