ATLANTA (Nov. 3, 2015) – Bounce TV — the nation’s fastest-growing television network designed for African-American audiences – continued its ratings surge in the just-completed October ratings period with the month becoming the network’s most-watched ever among Persons 25-54.
Bounce TV posted significant double-digit increases in both Primetime and Total Day vs. a year ago:
Prime:
Households 186K, +23%
Persons 18-49 101K, +29%
P25-54 118K, +27%
P2+ 268K, +28%
Total Day:
HHs 148K, +25%
P18-49 73K, +26%
P25-54 84K, +18%
P2+ 205K, +29%
Among African-American skewing networks, Bounce TV beat BET multiple times throughout the month while trouncing TV One. Bounce TV beat BET in Total Day delivery seven times in P18+, four times among P25-54 and twice among P2+. Bounce TV swamped TV One in Total Day in HHs every day of the 28-day October ratings period, as well as 23 times in P18-49, 19 times in W18-49, 26 times in P25-54, 25 times in W25-54 and 28 times in P2+
Helping fuel Bounce TV’s strong monthly performance was the return of the network’s hit original series Family Time. Season three of Family Time debuted on Oct. 6 and has become Bounce TV’s most-watched original series to date. The Family Time season three, episode four premiere telecast (Tues. Oct. 27 at 9:00 p.m. ET) became the show’s most-watched telecast ever, delivering 286,000 Households — an increase of 8% vs. the previous episode’s premiere telecast and 9% over season three to date. New season three episodes of Family Time debut on Bounce TV Tuesday nights at 9:00 p.m. (ET).
Bounce TV is the fastest-growing African-American (AA) network on television and airs on the broadcast signals of local television stations and corresponding cable carriage. The network features a programming mix of original and off-network series, theatrical motion pictures, specials, live sports and more. Bounce TV has grown to be available in more than 85 million homes across 90 markets and 90% of African American television homes — including all of the top AA television markets. Among the founders of Bounce TV are iconic American figures Martin Luther King, III and Ambassador Andrew Young.
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Source: Nielsen | Live + Same Day Data | Measurements: Oct’15 (09/28/15-10/25/15) & Oct’14 (09/29/14-10/26/14)
Contact: Jim Weiss 770-672-6504 [email protected]
