ATLANTA (Feb. 3, 2016) – Bounce TV’s latest installment of Premier Boxing Champions – The Next Round on Sunday, Jan. 31 racked up huge viewership gains while becoming the series’ most-watched telecast to date among young male audiences.
Driven by three exciting bouts, PBC – The Next Round posted tremendous double-and-triple digit increases among all key demos over its previous telecast: Households (+53%), Persons 18-49 (+63), P25-54 (+62%), Men 18-34 (+760), M18-49 (+94%), M25-54 (+80%) and P2+ (+71%). The live telecast averaged 257,000 Households and 418,000 total viewers between 9:00 p.m.-11:26 p.m. and reached one million unique viewers, with a peak audience of nearly half a million (480,000) total viewers.
The competition in the ring was fierce Sunday night, as was the competition on television, including such major events as Grease: Live, the NFL Pro Bowl and more. Despite that, Bounce TV ranked #5 during the PBC timeslot among African-American Men 25-54, beating ESPN2, NBA-TV, TNT, TBS, USA, VH1 and over 95 other Ad Supported Cable networks. Among African-American Adults 25-54, Bounce TV ranked #8 against all Ad Supported Cable, in front of FX, TNT, TBS, SYFY, SPIKE, A&E, Fox Sports 1 and over 90 others.
This latest edition of PBC – The Next Round saw rising star Erickson “The Hammer” Lubin (14-0, 10 KOs) defeat Mexican brawler Jose De Jesus Macias (18-5-2, 9 KOs); Florida’s Joseph Elegele (15-3, 11 KOs) stop Alex De Jesus (21-1, 13 KOs) in the sixth round of their scheduled eight-round welterweight affair and featherweight prospect Dennis Galarza (12-1, 8 KOs) took a unanimous decision over Ghana’s Samual Amaoko (21-6, 15 KOs) in their eight-round bout.
PBC – The Next Round, which showcases the sport’s future stars and champions, took place at a sold-out Seminole Casino Hotel Immokalee in Immokalee, Florida. Fran Charles called the blow-by-blow action with former Super Welterweight World Champion Austin “No Doubt” Trout and renowned boxing trainer Kevin Cunningham providing insight and analysis.
For more information visit www.premierboxingchampions.com, follow on Twitter @PremierBoxing, @BounceTV, @EricksonHammerL and @Swanson_Comm and follow the conversation using #PBConBounce, become a fan on Facebook at www.Facebook.com/PremierBoxingChampions and www.Facebook.com/BounceTV.
Bounce TV is the fastest-growing African-American (AA) network on television and airs on the broadcast signals of local television stations and corresponding cable carriage. The network features a programming mix of original and off-network series, theatrical motion pictures, specials, live sports and more. Bounce TV has grown to be available in more than 93.5 million homes across the United States and 93% of all African American television homes, including all of the top AA television markets. Among the founders of Bounce TV are iconic American figures Martin Luther King, III and Ambassador Andrew Young.
Source: Nielsen L+SD 1/31/16 9-11:26pm.
Contact: Jim Weiss 770-672-6504 [email protected]