ATLANTA (March 23, 2016) – Despite going up against such major television events as The Passion on FOX and NCAA March Madness Basketball on TNT, TBS and TruTV, the third episode premiere telecasts of Bounce TV’s new original drama series Saints & Sinners reached 1.3 million unduplicated viewers on Sunday, March 20, tying the show’s series premiere for the second most-watched program in the network’s history.
Other viewership highlights include Saints & Sinners ranking third among all ad-supported cable networks in the delivery of African Americans on Sunday night, second only to AMC (The Walking Dead) and Bravo (Real Housewives). For the third consecutive Sunday night, Bounce TV again beat BET in Households (+17%), Adults 18-49 (+2%) Women 18-49 (+20%), A25-54 (+31%), W25-54 (+52%) and P2+ (+25%).
Bounce TV’s world premiere of the music video for the show’s theme song “Sinners (Saved By Grace)” performed by Gospel superstar Deitrick Haddon and Big Boi from the enormously-popular hip hop duo Outkast averaged nearly 400,000 Persons 2+ (8:55 p.m. ET.) The song is featured on the forthcoming Saints & Sinners: Original Soundtrack From Season 1 out March 25 via all digital retailers.
Bounce TV premieres new episodes of Saints & Sinners Sunday nights at 9:00 p.m. ET, with a primetime premiere play for the west coast at 12 Midnight ET/9:00 p.m. PT. In this week’s all-new episode on March 28, desire, jealousy and the pursuit of power collide as demons show themselves and old debts come due.
Saints & Sinners centers around the pursuit of power, intertwined with greed, deception, corruption and murder – all set against the backdrop of a large southern church. Greater Hope Baptist Church is the heartbeat of Cypress, GA, a large southern town outside Atlanta. As times changed and Cypress grew, so did Greater Hope’s influence. With the return of a prodigal son and a shocking crime that rattles the core of the community, long-kept secrets, deceit, jealousy and compromising sexual affairs threaten to destroy the heart of the church and shatter the lives of those within it.
Saints & Sinners stars Vanessa Bell Calloway (Shameless, Coming to America); Christian Keyes (Mistresses, Let’s Stay Together), Keith Robinson (Dreamgirls, This Christmas), Clifton Powell (Ray, Murder in the First) Gloria Reuben (Mr. Robot, ER), J.D. Williams (The Wire, The Good Wife), Jasmine Burke (The Vampire Diaries, Army Wives), Afemo Omilami (Hunger Games: Catching Fire, Forrest Gump) and Richard Lawson (Numb3rs, Wag the Dog).
Bounce TV is the fastest-growing African-American (AA) network on television and airs on the broadcast signals of local television stations and corresponding cable carriage. The network features a programming mix of original and off-network series, theatrical motion pictures, specials, live sports and more. Bounce TV has grown to be available in more than 93.5 million homes across the United States and 93% of all African American television homes, including all of the top AA television markets. Among the founders of Bounce TV are iconic American figures Martin Luther King, III and Ambassador Andrew Young.
Source: Nielsen L+SD 3/6/16 – 3/20/16 program and time period data – 9p-10p | 8p-11p | 12a-1a. Time period reach 9-10p & 12-1a 1 minute qualifier.
Contact: Jim Weiss 770-672-6504 JWeiss@BounceTV.com